Designing for Happiness *

Designing for Happiness *

Designing for Happiness is a bi-weekly newsletter for leaders seeking science-backed insights and actionable strategies to supercharge life and work. Each issue offers practical guidance to create thriving, purpose-driven environments where people feel engaged, inspired, and empowered.

The ROI of StayPower™
Jessica Lyonford Jessica Lyonford

The ROI of StayPower™

Retention tells you someone didn’t quit. StayPower™ tells you why they’re still here, fired up and building the future with you. And that difference? It has a massive return on investment.

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The Myths of Retention
Jessica Lyonford Jessica Lyonford

The Myths of Retention

Retention is just a polite word for fear. Fear of losing people. Fear of empty seats. Fear of admitting your workplace isn’t somewhere worth staying.

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StayPower™: The New Metric That Matters
Jessica Lyonford Jessica Lyonford

StayPower™: The New Metric That Matters

For decades, companies have obsessed over retention. HR decks are filled with charts about turnover, tenure and attrition rates. And yet, nobody wakes up excited to be "retained."

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Our Leaders Are Miserable
Jessica Lyonford Jessica Lyonford

Our Leaders Are Miserable

This country doesn’t actually reward well-being. It rewards overwork. It rewards appearance over alignment. It rewards achievement, even when it costs us everything that makes life worth living.

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America Is Not Okay
Jessica Lyonford Jessica Lyonford

America Is Not Okay

America is running on fumes. We’re burned out, stretched thin and quietly wondering if this is just how life is now. Spoiler: it’s not supposed to be this way.

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This Isn’t Your Boss’s Leadership
Jessica Lyonford Jessica Lyonford

This Isn’t Your Boss’s Leadership

Forget what they told you in that corporate training. You don’t need to be more polished. More buttoned up. More “executive presence.”

You need to be more you.

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When Loyalty Is Bought, Not Earned
Jessica Lyonford Jessica Lyonford

When Loyalty Is Bought, Not Earned

Toxic loyalty feels safer than starting over. Because performative perks are easier to point to than actual well-being. Because we’ve normalized manipulation in the name of retention.

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Petty Stops When Purpose Starts
Jessica Lyonford Jessica Lyonford

Petty Stops When Purpose Starts

When Happy Leaders walk in the room, they don’t shift the mood—they set the tone. And that tone says: We’re here to do meaningful work. Together. Without the extra noise.

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How Hustle Culture Fails Leaders
Jessica Lyonford Jessica Lyonford

How Hustle Culture Fails Leaders

Productivity without well-being isn’t progress—it’s just survival. And Happy Leaders don’t settle for survival. They build something better.

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Toxic Productivity Is a System Failure
Jessica Lyonford Jessica Lyonford

Toxic Productivity Is a System Failure

A growing body of research confirms that the glorification of nonstop hustle is doing real damage. This is about misaligned priorities and leadership that hasn’t evolved.

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What the World Happiness Report Just Revealed
Jessica Lyonford Jessica Lyonford

What the World Happiness Report Just Revealed

The World Happiness Report 2025 dropped. And while the findings are sobering—especially for the U.S.—they also give us a clear opportunity to reset. To recommit. To reimagine what it means to lead and live with happiness at the center.

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Burnout Is a Policy Choice—and so is Well-Being
Jessica Lyonford Jessica Lyonford

Burnout Is a Policy Choice—and so is Well-Being

The World Happiness Report has shown us, year after year, that the happiest countries are also the most economically stable, innovative and socially connected. The research is clear on this—when well-being is prioritized, success follows. The same is true for businesses.

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Communication that Energizes
Jessica Lyonford Jessica Lyonford

Communication that Energizes

As leaders, every message we send—whether it’s in a team meeting, an email or a one-on-one conversation—either fuels engagement or drains it. And in a world where only 23% of employees report feeling engaged at work, we can’t afford to communicate on autopilot.

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The World Needs More Happy Leaders
Jessica Lyonford Jessica Lyonford

The World Needs More Happy Leaders

A Happy Leader isn’t someone who’s always smiling or never faces challenges. It’s someone who chooses happiness as a leadership strategy—not as an afterthought, but as a foundation for success.

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The Power We Still Hold
Jessica Lyonford Jessica Lyonford

The Power We Still Hold

DEI—by name or not—is about our shared humanity. And no one can legislate away our ability to lead with empathy, to create space for others and to design a world that works for all of us.

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Building a Leadership Community
Jessica Lyonford Jessica Lyonford

Building a Leadership Community

Building a community of peers, mentors and collaborators—a team beyond your immediate team—can be the difference between burnout and thriving. It’s about surrounding yourself with people who challenge you, inspire you and help you grow into the leader you’re striving to be.

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Why Every Leader Needs a Happiness Action Plan
Jessica Lyonford Jessica Lyonford

Why Every Leader Needs a Happiness Action Plan

Happiness isn’t something to squeeze into the margins of your life. It’s the foundation of everything you do. And when you prioritize your happiness and well-being, you show up more focused, energized and engaged. And that benefits everyone around you.

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